The buyer of your business will buy for his or her reasons, not yours. If your decision to sell is because your business is not going well and you simply want to get rid of it... do you think a buyer will make his or her decision to buy based on that? They won't?

The fact is - your attitude and what you say can drastically devalue your business and its true worth.

Whatever the situation, your decision to sell is a big one. Your reasons for selling must be convincing and your explanations consistent for a buyer to buy.

It's only natural that you will want to get the highest price you possibly can. Although, how much you get is important, it won't necessarily drive your ultimate decision to sell.

For most business owners, the decision to sell is usually a combination of personal and financial reasons. Is this your situation too?

The chances are you will have a personal attachment to your business. It's been part of your life for some time now. The decision to sell is a big one. Only you are capable of making the ultimate decision to sell.

The same applies to buyers. A buyers' decision to buy won't be just a financial decision. For a buyer it will also be about life-style and personal independence. Buyers may be seeking the freedom to express themselves, or to escape from the corporate "rat race". Buyers may simply want the satisfaction of being in charge of their own little empire.

The price a buyer will pay is important, as the venture will need to stack-up financially. After all, most buyers will need to convince someone to lend them money. But, financial considerations alone, will not drive the buyers' decision to buy.

Buying a business will change the buyers' life forever and the buyer knows it. Only the buyer is capable of making the decision to buy.

Sellers (and buyers) can check out the proven step-by-step buying and selling formula at http://www.instantsellbusiness.com

Remember, at the end of the day, both the seller and the potential buyer will have to balance the imagined personal gains against what could be uncertain financial prospects. Because, and here's the crunch... you as seller, are offering the buyer a business opportunity, NOT a business guarantee

Noel Peebles is author of the best selling business ebook "Sell Your Business The Easy Way"

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